The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by Arthur Hughes

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database



Download The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database




The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Arthur Hughes
Language: English
Page: 598
Format: djvu
ISBN: 1557388938, 9781557388933
Publisher: McGraw-Hill

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

About the Author

Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including Direct, DM News, Target Marketing, Marketing Tools, Direct Marketing and The Internatioanl Journal of Database Marketing. He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.

MORE EBOOKS:
Best Bread Machine Recipes download pdf
online Conditioning for Outdoor Fitness: Functional Exercise and Nutrition for Everyone, 2nd Edition
Download Summer on a Plate pdf







Tags: The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database ebook pdf djvu epub
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database download pdf epub djvu
Download The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database free ebook pdf
Read The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database online book
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database cheap ebook for kindle and nook
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database download book
Arthur Hughes ebooks
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database download pdf rapidshare mediafire fileserve 4shared torrent